The 4 Types of Digital Relationships
Developing a relationship with your digital audience is the ultimate goal of the modern marketer. In fact, it's probably the singular, most important shift in marketing today (from broadcast marketing…
The 9 C’s of Awesome Storytelling
You want to tell stories to your digital audiences. No, really, I'm telling you that you want to. In fact, you have to. There's just too much noise out there…
Why Storytelling Is So Important to Marketing
I recently wrote an exploration about Transmedia Storytelling as the future of digital marketing. A lot of the thinking behind this piece was related to my work at Limelight Networks and…
Is Transmedia Storytelling the New Digital Marketing?
I think it's safe to say that marketing has changed. A lot. Gone are the days of telling your message. It's all about engagement now. It's about digital presence. It's…
Why I Went To Work for a Startup for 4 Weeks (And Left)
I recently had the amazing opportunity to go work for a startup (PokitDok). This startup had everything I could possibly want in an opportunity: a great team, a lead investor…
An Homage to Youth Coaches
We get up early. We leave work early. We watch video of past games and drills. There are sometimes accidents on the field or on the ice. Sometimes between players,…