Thanks to digital technologies, marketing has been undergoing some dramatic changes over the past decade most notably the shift from “broadcast messaging” to “one-on-one engagement.” But what will happen in…

There's a lot floating around the Internet (or the digital water cooler, whatever you want to call it) about how technology is changing marketing. As marketers, these conversations go, we'll…

A different digital world is on the horizon: one of sensors and beacons ready to pinpoint our location to within a few inches. And marketers are eager to take advantage…

In our book Recommend This! Delivering Digital Experiences People Want to Share, Kirby Wadsworth and I posited that all marketing is really about relationships. Let’s pretend for a moment, that…

Digital marketing is doomed. Why? Because unlike traditional marketing where there was a finite amount of inventory and price points to keep most people out of the market, digital doesn't…

This post was originally published on the eConsultancy blog. As marketers, we are all becoming more familiar with personalization as we recognize the need to tailor digital experiences to individual…

We all want to use social media more effectively. As business owners or marketers, we understand the value of being able to connect directly with our customers like we've never…

At the heart of all business transactions (that includes marketing) is a relationship. It might be love. It might be hate. It might be indifference. And it may only be fleeting.…