Looking Ahead for Marketing 2014: Micro-marketing
If 2013 showed us one thing is that it's traditional marketing, I'll call that "broadcast messaging," is on the decline. Why? Because as marketers have adopted digital into the traditional…
Why marketers need to be not just helpful, but useful
The idea of being helpful, of providing content and resources to prospective and current customers that may not have anything to do with your organization, is a new and radical…
Is Digital Marketing “Lost in Translation”?
This post was originally published on econsultancy.com. The ultimate differentiator for businesses isn't product or brand. It's the one thing that can't be copied or stolen: relationships with customers. Retail…
The One Thing That All Marketing Is About. Period.
This was originally published on the eConsultancy blog where I guest blog from time-to-time. You probably practice a lot of different types of marketing (or you would like to). But what if…
The Digital Relationship Pyramid
This post was originally published on the Limelight Networks Blog as part of my responsibilities as the Sr. Director, Marketing Strategy. Marketing is changing because of digital. It's no longer just about…
The 4 Types of Digital Relationships
Developing a relationship with your digital audience is the ultimate goal of the modern marketer. In fact, it's probably the singular, most important shift in marketing today (from broadcast marketing…
The 9 C’s of Awesome Storytelling
You want to tell stories to your digital audiences. No, really, I'm telling you that you want to. In fact, you have to. There's just too much noise out there…
Why Storytelling Is So Important to Marketing
I recently wrote an exploration about Transmedia Storytelling as the future of digital marketing. A lot of the thinking behind this piece was related to my work at Limelight Networks and…
Is Transmedia Storytelling the New Digital Marketing?
I think it's safe to say that marketing has changed. A lot. Gone are the days of telling your message. It's all about engagement now. It's about digital presence. It's…
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